That NFT, usually linked to a physical product, or else to exclusive perks and benefits, can be sent directly to a customer’s email address - a process handled by Venly - alongside an order form for any related physical products.Ĭoner has plenty of other examples of brands that Automatic Slims has worked with, using the latest technology to turbo-charge their marketing. Then, if you click on something, you’re going to go to the traditional web2 Shopify store, and that’s where you’re going to buy something - an NFT that goes into your digital wallet.” They get the Decentraland store to showcase their products in 3D. “We do this for all types of different brands,” says Coner. The Decentraland world is well-populated by the virtual spaces of e-commerce brands, including a “four-story marketplace” that Automatic Slims built. Their virtual platform of choice is Decentraland, the online 3D game world that anyone can explore with nothing more than an internet browser. “We amplify what you’re already doing and prepare you for the web3 future.” That means orchestrating promotional events, utilizing NFTs, running social media campaigns and leveraging the consumer metadata collected on the blockchain.
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“We show brands, events and influencers how to make money in the metaverse,” Coner summarizes. Their creative designs & immersive activations showcase the power of seamlessly integrating the virtual and physical worlds in innovative ways. “So that’s how we’re activating brands in the Metaverse.” Web3 is changing marketingĪutomatic Slims is one of a number of agencies seizing on the many marketing opportunities for brands in web3. We’ve just sold you something virtual in an online metaverse store, and then we’ve delivered a physical product authenticated on Blockticity.” “They pick it, pack it and ship it to your doorstep.
“We send that order to Yankee Kicks,” explains Coner. Those who purchased it at the virtual opening also received an order form to their email address for a physical pair of sneakers. That NFT was the Yankee Kicks Mystery Box. Then, for the folks who attended the New York opening virtually through the digital store, we created an NFT.” We added social media links, lifestyle content, and a sizzle reel. So we took their designs for the store and made a virtual version of it in the metaverse.
They launched a new store in New York City in December which, of course, not everybody in the world could go to. “So, this is Yankee Kicks,” he says, showing me a picture of a storefront. How do NFTs boost brands’ marketing efforts?īy way of answer, Mike Coner, CEO of white-glove web3 marketing agency Automatic Slims, gives me an example.
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